Blog

Posts by Odd Morten:

Marketing Ops, MOps Pros, Growth Hacking

Transform your entire marketing team into growth hackers instead.The real secret to explosive...

Data Science, Analytics, Marketing Ops, MarTech

Use clear insights to make smart decisions. Understand why the data is the way it is to guide your...

Marketing Ops, Marketing Automation, Data

Zero party data is a very helpful resource that can change how businesses learn about their...

Marketing Ops, Marketing Automation, MOps Pros, Data Quality

Seriously, you do not.

Marketing Ops, MOps Pros, A/B testing

As marketers, we understand that A/B testing is a cornerstone of effective marketing campaigns.But...

Marketing Ops, MarTech, MOps Pros

Then this post is for you.As someone who has been in the field for many years, I believe that the...

Marketing Ops, Customer Lifetime Value

Because it is a crystal ball that tells you how much moolah a customer will drop in your coffers...

Marketing Ops, ABM, B2B

Account-Based Marketing (ABM) can benefit from a combination of tools and strategies to effectively...

Marketing Ops, Campaign

I want to share with you a very helpful and easy tool that I’ve used to track my campaigns for over...

Data Science, Marketing Ops

Having worked in marketing for a significant part of my career, I’ve noticed a common struggle...