You Do NOT Need Data Perfection To Do Marketing Automation.

Seriously, you do not.

But, and here's the kicker.. You do need a minimum viable level of data to do proper marketing automation.

If you believe that your whole database needs to be clean to do one little automation, you will never get your automation off the ground.

Instead, start with the metrics that you know are clean and in good health, and go from there.

See what use cases you can start to automate based on the metrics you have in order.

So it won't be perfect from the start, but you will create movement and you will drive results.

Just make sure that you are able to measure the results, so that you can see if you're creating any progress.

There is no better feeling for a true MOps Pro than to
• Be able to run automations and see the results,
• Play with optimizations
• Driving better results

and even show your company that

HECK YEAH..
Marketing and Marketing Ops is so much more than just placing ads and presenting numbers in presentations.

So, don't wait for you data stars to align.

Find your clean and doable metrics and start automating.