Articles

How to Do Marketing Without a Clear Business Strategy - The MOps Matrix by PlayMOps
by Odd Morten Sørensen 22 June 2025
Struggling to run marketing without a clear business strategy? Discover actionable steps to create focus, align your team, and drive results, even when company direction is missing.
The MOps Matrix by PlayMOps
by Odd Morten Sørensen 20 June 2025
Over the past year, I’ve spent more than 60 hours developing and refining the MOps Matrix, a framework designed to help marketing teams cut through complexity..
A close up of a spreadsheet on a computer screen.
by oddmorten 21 May 2025
I want to share with you a very helpful and easy tool that I’ve used to track my campaigns for over 15 years now. This is not groundbreaking..
A woman is sitting at a desk in front of a computer.
by Odd Morten Sørensen 21 May 2025
Want A Career in Marketing Operations? Then this for you. The secret sauce to thrive in MOps lies in hands-on experience with marketing technology..
A black and white graph with arabic writing on a white background.
by Odd Morten Sørensen 19 May 2025
Because it is a crystal ball that tells you how much moolah a customer will drop in your coffers during their lifespan. Or in some other..