Over the past year, I’ve spent more than 60 hours developing and refining
the MOps Matrix, a framework designed to help marketing teams cut through complexity, pinpoint their strengths and gaps, and take actionable steps toward better marketing operations.
When I first released the MOps Matrix, it was as a single, free, high-resolution PDF.
The feedback was incredible, and I heard from marketing leaders and teams who recognized themselves in the challenges described:
💡 Too many martech tools creating complexity
💡 Missing processes between marketing and sales
💡 Inefficient workflows that drain productivity
💡 Integration problems leading to data silos
💡 Difficulties measuring ROI from tech investments
💡 Insufficient training and competency development
But there was one thing missing. A way to actually walk through the MOps Matrix, level by level, and assess your own maturity, right on the website.
Introducing the Interactive MOps Matrix
Today, I’m excited to announce that
the MOps Matrix is now fully available online.
You no longer have to download a PDF and figure it out on your own.
Now, you can go through each level, starting with the basics
- Strategy
- Organization
- Processes
- Resources
- Tools
- Training
and move up to the advanced levels
- Foundation
- Efficiency
- Integration
- Strategy & Optimization
- Innovation & Leadership
For each level, you’ll find:
- A clear explanation of what “good” looks like
- Self-assessment checklists
- Typical pain points and pitfalls
- Practical guidance on what to do next
Why Does This Matter?
Because understanding where your marketing operations stand is crucial for making the right decisions. Whether you’re a CMO, marketing manager, or part of a growing team.
Too often, teams jump to the next shiny tool or tactic without first nailing the basics.
The MOps Matrix helps you see if you’re ready to scale, where you need to shore up your foundations, and how to move from “good enough” to “best in class.”
What You’ll Get
- Insight into your current MOps state
- Clarity on your strengths and improvement areas
- A step-by-step roadmap for growth
And it’s 100% free.
No forms, no email gates, no “comment to get access.”
Just start at level 1 and see how far you get.
Ready to Map Your MOps Maturity?
👉
Explore the MOps Matrix now and discover where your team stands, and what your next best action should be.
If you find the framework useful, please don't hesitate to share it with your network.
Let’s help more marketing teams get the clarity and momentum they deserve.
#MOps #MarketingOps #MarketingOperations #MarketingStrategy #MOpsMatrix
