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MOps Matrix
What Is the Training Level?
The Training level ensures your marketing team continuously develops the skills and knowledge needed to succeed in a fast-changing environment.
This means providing ongoing learning opportunities, sharing best practices, and making sure everyone can use tools and processes effectively.
Common Gaps and Pitfalls
⛔ Training is ad hoc or only provided when problems arise
⛔ New hires struggle to get up to speed due to lack of onboarding support
⛔ Team members are unsure how to use new tools or follow updated processes
⛔ Knowledge is siloed with a few individuals, risking loss if they leave
⛔ No process for identifying or closing skill gaps as needs evolve
Why This Level Matters
Continuous training and knowledge sharing keep your team agile, confident, and ready to adapt to new challenges.
It reduces errors, speeds up adoption of new tools, and ensures best practices are followed.
Without this focus, teams risk falling behind, repeating mistakes, and losing valuable expertise when people move on.
What does "Good" Training Look Like?
🏆 There is a structured approach to onboarding and upskilling new and existing team members
🏆 Training covers both technical tools and marketing best practices relevant to your business
🏆 Knowledge sharing is encouraged, with regular sessions, documentation, or peer learning
🏆 The team stays updated on new technologies, trends, and regulatory changes
🏆 There is a process for identifying skill gaps and addressing them proactively
Self-Assessment Checklist
Check off each statement that is true for your team:
✅ We have a documented onboarding and training program for new hires
✅ Ongoing training is available for all team members, covering both tools and marketing skills
✅ Knowledge sharing happens regularly through meetings, documentation, or workshops
✅ We track skill gaps and create plans to address them (e.g., courses, mentoring, external experts)
✅ The team is encouraged to stay updated on industry trends and share learnings
Ready For the Next Level?
If you have completed the previous levels and can confidently check off all items above, congrats, you’re ready to move up to the Capability Levels with Level 7: Foundation. as the next level for you.
If not, focus on building a strong training and knowledge-sharing culture before progressing further in the MOps Matrix.
What to Do If You're Not There Yet?
👉 Develop a structured onboarding and training plan for all roles
👉 Schedule regular knowledge-sharing sessions (e.g., lunch & learns, tool demos, peer reviews)
👉 Document key learnings, processes, and tips in a shared knowledge base
👉 Encourage team members to attend relevant courses, webinars, or industry events
👉 Review skill needs annually and create a plan to address any gaps
Questions?
Unsure of how to proceed?
Book a call with me and let’s chat about how you can get your team to the next step.
