The MOps Matrix - The Capability Levels
Level 10: Strategy & Optimization
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MOps Matrix
What Is the Strategy & Optimization Level?
The Strategy & Optimization level is about moving from reactive to proactive marketing operations.
At this level, your team uses data-driven planning, continuous improvement, and strategic alignment to ensure every initiative is optimized for maximum impact.
The focus is on learning, adapting, and scaling what works across all five operational dimensions.
Common Gaps and Pitfalls
⛔ Optimization is ad hoc, not built into strategy or execution
⛔ Teams react to problems instead of proactively seeking improvements
⛔ Automation is static and not updated to support new optimization needs
⛔ Data is collected but not used to drive learning or change
⛔ Collaboration on optimization is limited or siloed
Why This Level Matters
Strategy & Optimization ensures your marketing operations are always improving, adapting, and delivering greater value.
By embedding optimization into every dimension, your team can scale what works, eliminate what doesn’t, and stay ahead of changing business needs.
Without this focus, teams risk stagnation and missed opportunities for growth.
What does "Good" Strategy & Optimization Look Like?
Alignment
Strategic goals are proactively reviewed and optimized, with all teams working toward shared outcomes.
🏆 Strategic priorities are revisited regularly.
🏆 Teams align on optimization goals.
🏆 Adjustments are made based on business needs.
Execution
Campaigns and projects are planned and executed with scalability and flexibility in mind, allowing for rapid iteration.
🏆 Execution plans include optimization checkpoints.
🏆 Teams adapt quickly to new insights.
🏆 Resources are allocated for testing and improvement.
Automation
Automated processes are continuously refined and expanded to support optimization and testing.
🏆 Automation supports A/B testing and personalization.
🏆 New automation opportunities are regularly identified.
🏆 Automation is integrated into optimization cycles.
Insights
Real-time reporting and analytics drive learning loops, enabling fast, data-driven decisions.
🏆 Performance is tracked in real time.
🏆 Insights are used to optimize campaigns.
🏆 Learning is shared across the team.
Collaboration
Teams collaborate on shared optimization efforts, exchanging feedback and best practices to drive continuous improvement.
🏆 Feedback loops are built into projects.
🏆 Teams share results and learnings.
🏆 Optimization is a shared responsibility.
Self-Assessment Checklist
For each dimension, check off the statements that are true for your team:
Alignment:
✅ Strategic goals are reviewed and optimized regularly
✅ Teams align on what to optimize and why
✅ Adjustments are made proactively, not just reactively
Execution:
✅ Campaigns include built-in optimization checkpoints
✅ Teams can quickly adapt plans based on new data
✅ Resources are set aside for testing and improvement
Automation:
✅ Automation supports ongoing testing and optimization
✅ New automation opportunities are identified and implemented
✅ Automation is part of the optimization process, not just execution
Insights:
✅ Real-time analytics inform daily decisions
✅ Insights are used to optimize campaigns and processes
✅ Learning loops are established and maintained
Collaboration:
✅ Teams work together on optimization projects
✅ Feedback and results are shared openly
✅ Continuous improvement is a shared value
Ready For the Next Level?
If you have completed the previous levels and can confidently check off all items above,
you’re ready to move on to Level 11: Innovation & Leadership.
Go to Level 11: Innovation & Leadership
If not, focus on embedding strategy and optimization practices across all five dimensions before progressing
to the top of the MOps Matrix.
What to Do If You're Not There Yet?
👉 Schedule regular strategy reviews to identify optimization opportunities
👉 Build optimization checkpoints into all major campaigns and projects
👉 Expand automation to support testing, personalization, and continuous improvement
👉 Use real-time analytics to inform decisions and share learnings across the team
👉 Foster a culture where feedback and optimization are everyone’s responsibility
Questions?
Unsure of how to proceed?
Book a call with me and let’s chat about how you can get your team to the next level.
